A proper launch marketing system should not be mistaken with so called "hush marketing" or "shock and awe" approaches. Public relations experts and some marketers insist in holding back information and coming out with a "bang" to surprise the masses.
The problem with such an approach is that, while effective for investors who are hanging on to corporate press releases to place their next order, companies are likely to miss out in reaching consumer markets.
In many occasions I have had my fair share of disagreements with marketing folks that insist in using the "shock and awe" approach failing to realize that some of the most effective launch marketing campaigns invested at least a year in communicating with target audiences before the actual products reached the market.
