What is Launch Marketing?

It is interesting how no proper definition exists for Launch Marketing (the term doesn't even exist in Wikipedia). Marketers commonly use it to deal with the tactics surrounding the introduction of new products to market, but for the purposes of this blog, Launch Marketing is an integrated marketing system, most commonly used for introducing new products, that aims at creating hyper demand resulting in an accelerated sales pace during the early days of the product life cycle.

Common examples of launch marketing campaigns include Apple's introduction of the iPhone, the arrival of the PS3, among many other excellent examples (some of which will be reviewed in detail later on in this blog).